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Archive for the ‘E-Commerce’ Category

 

This is an inevitable evolution for Facebook.

Facebook quietly tested a Yelp competitor and Yelp’s stock plunged 9%

Jillian D’Onfro Dec. 15, 2015, 5:27 PM 5,174

Facebook has quietly started testing a new recommendation service that lets users find the top-rated and reviewed local businesses in their area.

The service looks similar to Yelp, which saw its stock plunge nearly 8% this morning. It finished the day down more than 9%.

Although Facebook hasn’t made any formal announcements on the feature, the Facebook Services site is live right now, which we found thanks to Search Engine Land.

“We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in,” a Facebook spokesperson told Business Insider via email. Earlier this year, the company completely overhauled its Pages to make them more useful for small businesses, which can list their services and hours and communicate with potential customers through them. Facebook recently announced that it’s gotten more than 50 million businesses on board. Here’s what the new site looks like:

screen shot 2015-12-15 at 10.51.20 am

 

Source: Facebook tests new way to let people find the best local businesses – Business Insider

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Mashable Shop will feature the publisher’s own merchandise, like branded sunglasses and a hacky sack. Credit: Courtesy Mashable

Publishers continue to experiment with e-Shops.  Sponsored by Visa, this one is an interesting play in a highly competitive market.

Mashable Shop Is a Native Ad That’s Also an Online Store. Visa Will Sponsor Shop to Promote Visa Checkout

By Tim Peterson. Published on November 25, 2015.

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They’ve typically looked at new ways of fusing editorial and advertising — sponsored articles, branded videos, etc. — but Mashable has come up with a way to add e-commerce to the mix.

On Cyber Monday Mashable will open Mashable Shop on its site. And in a native advertising spin on e-commerce, the new e-commerce section of Mashable.com will be sponsored by Visa and incorporate the company’s Visa Checkout payment service.

Mashable Shop will be in business through 2016 and feature products from some brands that Visa considers partners as well as a few tech products from crowdfunding site Kickstarter. It will also feature Mashable-branded clothes and accessories created by Mashable’s creative arm, Collective, which also runs its Snapchat Discover channel, in an effort to promote Mashable’s own brand. In addition to the revenue from Visa’s sponsorship, Mashable will only be making money from sales of its own goods, which will include Mashable-branded hoodies, sunglasses and a hacky sack. Revenue from Visa partners’ products and the Kickstarter products will go entirely to their respective creators, according to Mashable CMO Stacy Martinet.

“For us this is more of a brand play than a revenue play,” Ms. Martinet said. She added, “We are not looking at this as an e-commerce play.”

However, it is an advertising play. Visa already runs ads on Mashable, including a sponsored content series to promote its PayPal-like digital payment service Visa Checkout. But interspersing interviews with NFL stars with clips of Visa Checkout isn’t the same as actually getting people to use the service that lets people buy products online without having to fill out a bunch of forms each time they do. That’s where Mashable Shop comes in.

As part of the sponsorship deal, people buying products through Mashable Shop will only be able to make the purchases using Visa Checkout, which can connect to a person’s MasterCard, American Express or Discover credit or debit card. That way Visa can offer something new to the 8.5 million people who already use Visa Checkout as well as attract more of those people, whose characteristics — tech-savvy, millennial early adopters — overlap with Mashable’s audience, according to Sam Shrauger, Visa senior VP-digital solutions.

“It’s an evolution of the marketing, advertising and commerce capabilities coming together. That’s exciting because I think it’s a good leading indicator of what you’ll see a lot of folks in the space do,” said Mr. Shrauger, who wasn’t sure how much Visa is spending on the campaign. A Mashable spokesman declined to comment on the amount of money changing hands.

Source: Mashable Shop Is a Native Ad That’s Also an Online Store | Digital – Advertising Age

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Great advice in this.   Sales copy need to be written from the customer’s perspective. Easily said but often overlooked.

3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button

by  AMY HARRISON JUL 21

 

When you write sales copy, it’s easy to get consumed by one thought: make the sale.

But this focus could actually be your copywriting downfall.

While you want to make a sale, your customer wants a transformation.

If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button.

Here’s how to guide your customer through — and beyond — the sale with confidence.

Why focusing on the sale is like hitting a brick in the road

via 3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button – Copyblogger.

 

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A good summary on the state of branding in a multimedia world.

How to improve your online brand across platforms.

The power of branding in the multi-channel retail world

Victor Hugo once said that “no army can withstand the strength of an idea whose time has come”. In many ways brands can be equally as powerful, inspiring loyalty, love and of course sales! However it’s easy for companies to overlook the power and value of their brands in the frantic search for smarter technology and smarter ways of doing business.

Good branding holds the key to cutting through an increasingly fragmented media landscape to ensure a product is front of mind at the moment a consumer decides it is time to buy.

Outlined below are a few tips on branding in today’s more complex and fast moving world.

Enough with the complexity already!

In Scott Brinkers Marketing Technology Landscape Supergraphic below we see a bewildering array of different marketing technology vendors but what’s striking here is that each of these companies represent a technology that is actually designed to simplify your marketing activity.

If this image represents an industry aimed at simplification then it neatly illustrates the point that complexity is one of the biggest challenges facing businesses. It’s also a challenge for individuals and research suggests that as consumers we see between 500 and 3000 logos per day (so this diagram has just upped your weekly average).

marketing tech landscape

In a world of so much complexity, unless your brand is at the heart of everything you do then your message will simply get drowned out by the white noise of media and competing demands for attention.

Speed Kills

One of the reasons that attention is in short supply is speed. As we know speed kills but these days its killing off those businesses that can’t keep up. Some even believe that speed is killing off the very concept of strategic planning. Proponents of the agile, lean-start up mentality argue that rapid responsiveness beats overly analytical strategy any day of the week.

While planning may be unlikely to truly die we’re certainly looking at a shorter planning horizons of 3 rather than 5 years. As a result it is more important than ever that everyone who is along for the ride has a clear understanding of what the brand stands for if they are going to have a hope of making the right decision making on the fly.

Some tips on branding

So how can companies harness the power of their brands? Outlined below are some guiding principles for brands in this new era of communication.

1. Keep it simple – focus

Nick Robertson, CEO of ASOS recently said that the pivotal moment in his business’ history was when they decided that they were going to do nothing else other than sell fashion to twenty something’s. Once he’d made the decision it became easy to align everything about the business behind this simple brand goal. This focus on twenty somethings goes right the way through the organisation with the majority of people who work at ASOS team being in their twenties and so living and breathing the lifestyle typified by the brand.

Compare that with Tesco which has struggled of late to clearly define itself on the shifting sands of changing consumer tastes and buying behaviours. As a result it’s seeing intense competition both at the top by the likes of Waitrose and at the bottom buy the likes of Aldi and Lidl, who have a clear focus and know their audience well.

fClick the link below for more insightful tips

http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/connect-brand-platforms/

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E-commerce stats that should keep you on your toes, even off-season

 

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Did you know that making your web pages one second faster could increase conversions by more than 9%? Or, that a website that loads in more than five seconds has a bounce rate twice that of a website that loads in one second?

These eye-opening statistics recently came from Soasta and DareBoost , who analyzed consumer behavior around website performance. Many companies aren’t aware that 67% of end-users now demand that a page must be completely loaded within 4 seconds, and that 85% of end-users expect an equally fast loading time on a mobile device. Does your site keep up?

In relation to revenue, the highest conversion rate of 2.4% correlates with an average load time of 2.5 seconds. Pages that loaded in 2.5 seconds experienced 9% more conversions than pages that took 3.5 seconds to load, and 26% more conversions than pages that took 4.4 seconds to load.

via E-commerce stats that should keep you on your toes, even off-season | Camilla Ley Valentin | LinkedIn.

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Social media marketing: Good Vs bad (Infographic) | .rising.

 

Here’s a look at social media marketing’s pros and cons through the lens of a sceptical marketer, still unable to decide whether to place their concentration (and funds) on social media.

Infographic from Marketing Profs.

good-and-bad-of-social-media_infographic

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Some great stats, facts and predictions in this deck on Business Insider

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THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]

HENRY BLODGET AND TONY DANOVA NOV. 12, 2013, 10:35 AM 2,312,180 17  Daniel Goodman / Business Insider

We’re at Business Insider’s Ignition event to hear from business leaders and notable folks in the tech space, hearing their thoughts on where the future of digital business is heading.

To kick off today’s events, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.

BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the individual charts and datasets in Excel, along with the PowerPoint and PDF versions of this deck. Please sign up for a free trial here.

Click here to see the future of digital »

via THE FUTURE OF DIGITAL: 2013 – Business Insider.

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