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Archive for the ‘Mobile’ Category

E-commerce stats that should keep you on your toes, even off-season

 

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Did you know that making your web pages one second faster could increase conversions by more than 9%? Or, that a website that loads in more than five seconds has a bounce rate twice that of a website that loads in one second?

These eye-opening statistics recently came from Soasta and DareBoost , who analyzed consumer behavior around website performance. Many companies aren’t aware that 67% of end-users now demand that a page must be completely loaded within 4 seconds, and that 85% of end-users expect an equally fast loading time on a mobile device. Does your site keep up?

In relation to revenue, the highest conversion rate of 2.4% correlates with an average load time of 2.5 seconds. Pages that loaded in 2.5 seconds experienced 9% more conversions than pages that took 3.5 seconds to load, and 26% more conversions than pages that took 4.4 seconds to load.

via E-commerce stats that should keep you on your toes, even off-season | Camilla Ley Valentin | LinkedIn.

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It’s Not a Video Revolution — It’s a TV Evolution

The Advertising Business Needs to Change Its Definition of TV

By Sean Cunningham. Published on April 24, 2015. 0 Reprints Reprints

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The more ways in which people can engage with TV content, the more time and attention they pay to it. Networks have kept pace with technological changes, extending programming across digital formats to let viewers watch wherever, however and whenever they want. And, increasingly, they’re choosing to do that on smartphones and tablets. All the stats on time-shifting and streaming point to a significant consumption surge.

Throughout the advertising community, though, people are mistaking the device athleticism and increased streaming for a revolution. Even the lead story in AdAge earlier last week, “Welcome to the Video Revolution,” made this leap. While the piece sets forth overall numbers showing the primacy of TV attention — 149 hours a month across five screens (TV, desktop, laptop, tablet, smartphone) — and mentions that TV “may be growing [its] viewership on desktop computers and mobile devices,” it still calls a six-hour monthly decline in conventional TV viewing evidence of a revolution.

via It’s Not a Video Revolution — It’s a TV Evolution | DigitalNext – Advertising Age.

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Social media marketing: Good Vs bad (Infographic) | .rising.

 

Here’s a look at social media marketing’s pros and cons through the lens of a sceptical marketer, still unable to decide whether to place their concentration (and funds) on social media.

Infographic from Marketing Profs.

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DIGITAL & MEDIA PREDICTIONS 2014 Millward Brown experts from around the globe predict the hottest multi-screen marketing trends for 2014, and provide recommendations to help advertisers change channels with confidence.Click here to begin

via Digital Predictions 2014.

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Some great stats, facts and predictions in this deck on Business Insider

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THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]

HENRY BLODGET AND TONY DANOVA NOV. 12, 2013, 10:35 AM 2,312,180 17  Daniel Goodman / Business Insider

We’re at Business Insider’s Ignition event to hear from business leaders and notable folks in the tech space, hearing their thoughts on where the future of digital business is heading.

To kick off today’s events, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.

BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the individual charts and datasets in Excel, along with the PowerPoint and PDF versions of this deck. Please sign up for a free trial here.

Click here to see the future of digital »

via THE FUTURE OF DIGITAL: 2013 – Business Insider.

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Demystifying Programmatic Marketing and RTB

There is a lot of buzz in the digital advertising industry about “Programmatic Marketing.” Some people describe it as the intersection of big data and technology. Others primarily think of it in the context of Real-Time Bidding (RTB) on display exchanges. I thought I would take a stab at describing Programmatic Marketing and RTB for people who are interested in these topics, but are not very familiar with them.What exactly is Programmatic Marketing, and how does it improve ROI?At a high level, Programmatic Marketing is the practice of implementing an automated set of business rules to efficiently target your most valuable customers and prospects with personalized ads.Each of the bolded phrases in the statement above speaks to the promise of programmatic marketing from an ROI standpoint.

via Demystifying Programmatic Marketing and RTB — Medium.

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How Facebook Mastered Mobile Ads and Publishers Can TooBy Blurring the Lines Between Desktop and Mobile, Facebook Boosted RevenueBy: Cotton Delo Published: July 26, 201341share this page The rapid rise of Facebooks mobile ad business over the last year might is casting the social network in an unfamiliar new role: a paragon for other publishers to imitate.Facebooks mobile ad business surged last quarter to comprise 41% of its ad revenue, up from virtually nothing the year before. Its a Cinderella story that has prompted even consistently bearish BTIG Researchs Rich Greenfield to upgrade his rating of the companys stock. But is it a tale with a moral for other web properties?If you consider that Facebook built a strong mobile ad business by blurring the line between mobile and desktop inventory when it developed news-feed ads, the answer looks like “yes.””[Facebook is] the first big digital ad player thats really said, you know what, were not going to draw a big artificial line between desktop and mobile from an ad product standpoint,” said Chia Chen, Digitass senior VP-mobile practice lead.The simplest explanation of Facebooks mobile success is that its news feed ads that appear in desktop and mobile streams are delivering results for advertisers — who are accordingly increasing their Facebook budgets — without irritating users to the extent that they stop opening the app to look at friends selfies and engagement photos. And unlike a banner ad, the format is attention-grabbing and offers a creative canvas to marketers.

via How Facebook Mastered Mobile Advertising | Digital – Advertising Age.

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