Feeds:
Posts
Comments

Posts Tagged ‘digital trends’

Evan Ratliff, near his offices in Brooklyn, runs The Atavist Magazine, which last month shut off its app and decided to publish only on the web. Credit Benjamin Norman for The New York Times

Publishers Straddle the Apple-Google, App-Web Divide By KATIE BENNER and CONOR DOUGHERTY OCT. 18, 2015

Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions. Consider The Atavist Magazine, an online publication run by Evan Ratliff. To attract the broadest audience possible, Mr. Ratliff said he felt pressure to do everything twice: once for the web and once for the magazine’s app. But maintaining a website and getting readers for it while also building an audience of iPhone users with an app took time — too much time, Mr. Ratliff said. So last month, The Atavist shut down its app and decided to publish only on the web. “Getting someone to download an app is way harder than targeting them and sending them stories through social media,” said Mr. Ratliff, co-founder of the magazine. The decision was difficult because The Atavist’s app had a following, and it is “hard to give up any audience once you have it,” he said. But in the end, the app’s limitations were too great, he said.

Source: Publishers Straddle the Apple-Google, App-Web Divide – The New York Times

Advertisements

Read Full Post »

Some great stats, facts and predictions in this deck on Business Insider

.

THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]

HENRY BLODGET AND TONY DANOVA NOV. 12, 2013, 10:35 AM 2,312,180 17  Daniel Goodman / Business Insider

We’re at Business Insider’s Ignition event to hear from business leaders and notable folks in the tech space, hearing their thoughts on where the future of digital business is heading.

To kick off today’s events, Business Insider CEO Henry Blodget delivered the following presentation put together with the help of the BI Intelligence team.

BI Intelligence is a new research and analysis service focused on mobile computing and the Internet. Subscribers can download the individual charts and datasets in Excel, along with the PowerPoint and PDF versions of this deck. Please sign up for a free trial here.

Click here to see the future of digital »

via THE FUTURE OF DIGITAL: 2013 – Business Insider.

Read Full Post »