Posts Tagged ‘IBooks’

Hearst hopes that its snack-size Good Housekeeping “mini cookbooks,” which it is selling for $0.99 on Apple NSDQ: AAPL and Nook, will entice readers to purchase more expensive e-cookbooks. The company is also experimenting with minis for other properties, including Cosmopolitan—joining the growing list of publishers who are releasing e-singles.Hearst has released 33 cookbooks in digital formats so far, including five $0.99 Good Housekeeping mini cookbooks on topics like cocktails and cookies as part of a promotion that began in September. The company also partnered with Open Road to publish “Cosmo’s Sexiest Stories Ever,” a $0.99 collection of three stories by bestselling women’s authors. All of the e-singles hit iBookstore bestseller lists.

via Sex, Food Sell In Hearst’s New E-Singles Publishing Program | paidContent.


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