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Evan Ratliff, near his offices in Brooklyn, runs The Atavist Magazine, which last month shut off its app and decided to publish only on the web. Credit Benjamin Norman for The New York Times

Publishers Straddle the Apple-Google, App-Web Divide By KATIE BENNER and CONOR DOUGHERTY OCT. 18, 2015

Apple wants mobile devices to be filled with apps. Google supports a world where people browse the web for most things. Now websites are increasingly caught in the middle of those competing visions. Consider The Atavist Magazine, an online publication run by Evan Ratliff. To attract the broadest audience possible, Mr. Ratliff said he felt pressure to do everything twice: once for the web and once for the magazine’s app. But maintaining a website and getting readers for it while also building an audience of iPhone users with an app took time — too much time, Mr. Ratliff said. So last month, The Atavist shut down its app and decided to publish only on the web. “Getting someone to download an app is way harder than targeting them and sending them stories through social media,” said Mr. Ratliff, co-founder of the magazine. The decision was difficult because The Atavist’s app had a following, and it is “hard to give up any audience once you have it,” he said. But in the end, the app’s limitations were too great, he said.

Source: Publishers Straddle the Apple-Google, App-Web Divide – The New York Times

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After signing on some prominent editorial talent for its planned global business-news site, Atlantic Media has named a publisher to run the effort’s ad sales, marketing and e-commerce: Gawker Media veteran Chris Batty.

The site will aim squarely at the editorial turf now owned by such players as The Economist and The Financial Times, but it will differ from many news sites on the ad side. It won’t, for example, sell the standard display-ad units that the online publishing industry has put so much energy into developing. And it will encourage advertisers to talk directly to its audience through sponsored posts, a growing but still atypical approach.

via Chris Batty to Run Atlantic Media’s Planned Global Biz Site | MediaWorks – Advertising Age.

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We’ve known for a while that Google (Nasdaq: GOOG��) has a sense of humor. The company’s April Fool’s jokes have become about as legendary as our own. But timing? The company that kept Gmail in beta for years and released the Honeycomb tablet operating system before it was ready to make a serious run at the iPad has never been known for timing.

That may finally be changing. Last week, just as the fall TV season was starting to gather steam, the Big G announced plans that could disrupt every major cable and satellite provider, and possibly some of the big studios as well.

A better YouTube

Specifically, the search specialist said in a blog post that it is planning upwards of 100 new channels for broadcasting original content across a variety of categories. The Wall Street Journal subsequently cited anonymous sources who say Google has committed roughly $100 million in advance payments to create the channels.

Several A-list stars are involved, the Journal says, including Madonna, Jay-Z, Two And a Half Men star Ashton Kutcher, Rainn Wilson of The Office, and Sofia Vergara of Modern Family. Each channel will feature its own programming lineup to be broadcast exclusively on YouTube for 18 months. Producers are to take in 55% of ad revenue after Google recoups upfront payments, the Journal reported.

via Say Hello to Hollywood’s New Serial Killer (AAPL, CBS, CMCSA, DISH, DTV, GOOG).

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Why broadcast producers participate in Google TV.�

 

 

 

When Google bought YouTube for $1.65 billion 5 years ago, people expected Google to turn the online video platform into a haven for original web programming produced by well known content generators, effectively challenging the institutional norms of video content distribution.

On Friday, this became a reality.

For this to happen, the dollars and cents had to add up for content creators. Beyond the reported $100 million Google paid out to its partners on this deal, strategic shifts in ad dollars and changing viewing habits played a role.

via Google: Original YouTube Programming Makes Sense For Content Creators.

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What are the elements of a great website?  Some good ideas from these former Engadget associates.

 

The Verge, the tech site headed former Engadget editor Josh Topolsky and his crew with backing from SB Nation, launches at 4 a.m. this morning.

The plan calls for smart consumer-focused news that will appeal to a wide audience.

People are eager for the launch. This Is My Next, the site Topolsky and his former Engadget brethren started while figuring out The Verge, got more than three million unique visitors with little promotion.

In advance of the Verge launch, We spoke with Topolsky, SB Nation chairman and CEO Jim Bankoff, and Verge publisher Marty Moe about launching, plans for the site, and where the collaboration might go.�

via The New Site From The Engadget Crew And SB Nation Is About To Take The Tech World By Storm.

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Hearst hopes that its snack-size Good Housekeeping “mini cookbooks,” which it is selling for $0.99 on Apple NSDQ: AAPL and Nook, will entice readers to purchase more expensive e-cookbooks. The company is also experimenting with minis for other properties, including Cosmopolitan—joining the growing list of publishers who are releasing e-singles.Hearst has released 33 cookbooks in digital formats so far, including five $0.99 Good Housekeeping mini cookbooks on topics like cocktails and cookies as part of a promotion that began in September. The company also partnered with Open Road to publish “Cosmo’s Sexiest Stories Ever,” a $0.99 collection of three stories by bestselling women’s authors. All of the e-singles hit iBookstore bestseller lists.

via Sex, Food Sell In Hearst’s New E-Singles Publishing Program | paidContent.

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